In this episode of P.S I Love Me, Lynda sits down with Jo Mason, founder of the Cherry Dating App, to unpack what is really going on behind modern dating apps and why so many high-achieving women feel drained, guarded, and disappointed by the online dating experience.

Jo shares how years of personal frustration, fake profiles, and mismatched intentions led her to build Cherry differently, with mandatory ID verification, intentional onboarding, and compatibility scoring based on what actually matters: values, interests, and love languages.

They also dig into the hidden mechanics of dating app algorithms, why some platforms rank users by “desirability”, and how that can quietly trap people in low-visibility loops. Plus, Lynda and Jo cover practical dating strategy: profile photos that attract the right person, how to handle ghosting without spiralling, and why self-worth and clarity are the real foundation for finding a healthy relationship.